Day 017: Online Shopping

Online shopping has found a new tool to catch attention of their consumers. How? Two sites I have visited lately, hipstery.com and justfab.com sell various attire, shirts and shoes respectively.  To catch your attention, you take a short "quiz" first asking questions like, which of these shoes would you never be caught dead in? Or  "I..... Start the party, End the party, Attend the party, Avoid the party." Once you have completed the quiz and offered some personal information such as an email address, the company will "analyze" your answers and send you clothes that match you according to the results.  It's like having a personal shopper.