Digital art has opened entirely new worlds for the advertising industry. Photoshop tools alone allow people of all skill levels to manipulate or even create images that look appealing. Even as a student with little Photoshop experience, I have been able to find tutorials that lead anyone with a little patience step by step instructions to create a huge variety of effects on simple pictures.
For example, you can make an Adidas sneaker advertisement that looks completely professional! There is also a tutorial that describes how to make a cell phone look much more interesting and eye catching, which is one of the most important factors of an advertisement. Another way the designers of advertisements use Photoshop to create appealing images is seen through a tutorial showing how to make lighting effects within an image.
Besides adding to an image in Photoshop, there are tools that can allow someone to create an image from scratch. For example, credit card companies would be able to use this tutorial to make an eye-catching advertisement for a simple piece of plastic, without any actual images.
I was absolutely amazed at what people are able to do using the tools of Photoshop. Even more surprising, was how simple the instructions seem to create such good results. The ease to make something like these tutorials help you create will allow creativity in the advertising industry to expand to new levels. However, the ability for more, less skilled people to create the same level of work as someone who has been trained and educated increased competition in the field, and may even lead to problems in keeping jobs if companies are able to dispose their designers and open advertisements to contests. The more I see there is to do with Photoshop, the more interesting it becomes.
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